Who
BE-EDGE
is for

Book about BE-EDGE

for Edge Crafters

Instrument for Boutique Employability

Personal strategy:
Elucidating your CORE

Social strategy:
Developing TRUST

Professional strategy:
Generating VALUE

Impression strategy:
Exciting the market

for Educators

Employability of Graduates'

Engagement of veterans & career changers

Synchronization with employers

Employability measures for capstones & internships

"Making Your Case" competition & Consult-a-thon

for Employers

Engagement of multidimensional talents

Assessment through personal, social, and professional fit

Contribution to inclusive economy and community engagement

Synchronization with profiles of veterans & career changers

Julia Ivy

Ph.D. Psychology & Ph.D. Management

Executive professor, system architect, case coach, speaker

Strategy and psychology expert for people and organizations

Author: BE-EDGE for synchronizing people and organizations
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"Making Your Case" PROJECTS

As a part of their master and capstone courses, internships, and within the "Making Your Case" consulting case competition, students, alumni, and career-changing professionals follow the E-D-G-E steps in order to invest in their B-E personal strategy for boutique employability.
They find their case that fits their multidimensional core. They make their case through challenge-focused and trust-based storytelling. They consult the case to generate value with design thinking. They deliver their case to excite the industry with proved core, trust, and value.
The following are only a few examples of 160+ "Making Your Case" projects, developed with the BE-EDGE Method.

Consulting Case “Expansion Decision: HC SECURITIES AND INVESTMENT (Egypt),” Developed by Ali Choucri, Anne Dietterich, Victoria Gillern. Mentor: Julia Ivy

Working on the HC consulting case gave me the confidence to seek strategic partnerships in my own career in working with foreign investors and international companies with an interest in US assets.

Ali Choucri

Consulting Case “FIREDOORS: Path for International Expansion” (Belarus) Developed by Radzion Marozau. Mentor: Julia Ivy

Even when the FireDoors case had been completed, the owner continued communicating with me as a peer looking for unconventional insights. This has definitely helped me redefine and strengthen my positioning for the Belarus business market, and it opened opportunities for new projects.

Radzivon Marozau

Consulting Case “BREWERKZ: Brewing What Works Best” (Singapore) Developed by Shreshthi Mehta. Mentor: Julia Ivy

I have authored several cases using the BE-EDGE methodology. Each case has been like a journey for me that helped me hone my skills in problem-solving and sharpen my edge as a professional. It helped me discover new competencies while networking with business leaders. I was able to showcase my skills as a strategic thinker and advance in my profession as a human resource manager. By publishing papers and winning awards at national and international events, I have developed my credibility globally.

Shretshthi Mehta
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