YOUR CHOICE. YOUR SPACE. YOUR FREEDOM.

Author: Trianne Bamba

Edge-crafters, Millennials

How Professor Ivy’s story has greatly inspired me as an international student

by Kexin Li

May 9, 2022

 

I had an interview with Professor Julia Ivy, Northeastern Professor in International Business and Strategy. Professor has extensive global experience in Ukraine/ Vietnam/ Australia/ United States. She is originally from Belarus and has an established career before moving directly to the U.S. She has years of teaching experience, she was a top-rated executive professor, coach, consultant, and board member, but she must start over in the U.S, and in her words, “As a newcomer, I had to build my professional life from the scratch. I did it. And I learned how all of us, newcomers, could do it well.”

Read more

Edge-crafters, Millennials

Practical suggestions on how local students can enhance their employability and enrich their personal strategy

By Zui (Jessica) Han 

May 1, 2022

 

In the context of the globalized economy, most large companies fall in the category of multination companies (MNC) (Barak,2021). Students who want to enhance their employability and maintain a completive advantage needs to understand the importance of diversity and how diversity could bring innovation.

Read more

Case Consulting, Edge-crafters, Millennials

Through consulting, I learned the vast opportunities the business world has for me

by Angelina Joson. 

February 16, 2022

 

In the first semester of my college career at Northeastern University, I faced a heavy task: writing a consulting case for an existing company. It required that my team and I consult directly with the company. But how would we choose a company?

While all the team members knew a family member or friend who owned a restaurant, I knew that we should choose a unique company, selling a product that would provide an interesting and relevant case. So, I contacted my family friend, Michael Pink, who is the CEO and co-founder of SmartPM TechnologiesRead more

Case Consulting, Edge-crafters, Millennials

How I developed a passion for expansion consulting as a newcomer to the CBD industry

by Stella Zilberberg

February 15, 2022

Over the course of the consulting case, I began to develop an understanding of emerging markets, and most importantly, began to think of ways of how to position industry leaders in foreign markets, where the industry itself is either incredibly small or is only beginning to emerge. As a researcher, I feel that I have developed strong habits for seeking out primary information about a government or an industry. 

Read more

Case Consulting, Edge-crafters, Millennials

Equipping yourself for the future: The valuable lessons to learn in consulting

by Alyse Pasqualini

February 8, 2022

 

I worked with a team throughout the semester to develop a consulting case for a company. Working on this case provided me with a real world understanding of consulting which aligns with my vision of working in Healthcare Management, as the profession will require me to work in teams to create recommendations for the improvement of healthcare processes. This case served as a steppingstone to my personal strategy by introducing me to this area of business and allowing me to develop the skills that are necessary to collaborate effectively in a team and provide quality research and recommendations to support the decision-making process of a company. 

Read more

Case Consulting, Edge-crafters, Millennials

The perfect building block for a potential career

by Vidit Shah

February 7, 2022

 

In a study published by Richard J. Kraft, talks about why experience is key and that the education systems need unique forms of teaching to reach out to students as everyone studies and learns at their own pace. The author explains that “adventure programs and other experiential learning environments have enormous potential for use in the mainstream of our educational settings.” Sitting in front of a classroom and listening to lectures repeatedly may not be the best form of education for some learners, so other experiential forms of education could have a better impact on the studentRead more

International people shaking hands
Case Consulting, Edge-crafters, Millennials, Universities

First Journey in International Business and the Business World

by Aye Myat Kyaw

February 3, 2022

 

Consulting for a real company was not what I expected to be tasked by my professor Dr. Julia Ivy on the first day of my undergraduate. I have only become a college student by title and being faced with this daunting task, I felt like a child thrown into the deep end to be taught how to swim. To a degree, I knew what the task was: I have run my own small business and worked at a local restaurant helping keep their book, but a consulting case was another task. Likewise, I know what swimming was; I could kick and paddle but to float was a whole other story. However, I was excited. Coming to a school like Northeastern, I wanted to push my abilities and knowledge. For me, the consulting case was one I saw as fruitful in the future, determining that it would be a fantastic learning experience.

Read more

Case Consulting, Edge-crafters, Millennials, Universities

From Freshman to Consultant: Investing in my Employability

by Keegan Sharp

January 27, 2021

 

As an incoming freshman at Northeastern University, I craved an understanding of my skill level and a real-world challenge. That is exactly what I got through a consulting case project from Professor Julia Ivy. The project began simply with assigned teams and instructions to identify a company that wanted to expand globally.

Read more

Edge-crafters, Millennials

How to Maximize Your Manager Mindset

by Cliff Akins

January 26, 2021

 

Articles like “If You Want to Succeed, You Need to Have the Manager’s Mindset” from Inc.com emphasize the importance of adopting a leader mentality. While Inc.com focuses on the manager mindset in a post-college, professional setting, the Huffpost asserts that thinking like a manager can be beneficial as a student in “How to be an Effective Student Manager.” As a business student, I learned this lesson first hand.

Read more

Edge-crafters, Millennials

How to emotionally connect with your audience to drive engagement

By Trianne Bamba 

March 2, 2022

 

There are different techniques used in marketing, promoting, and advertising products and services. Emotional marketing is one of the effective techniques of marketing. Marketers utilize this technique to focus on emotions like happiness, sadness, fear, and anger to engage the consumer and increase sales of their product or service by inciting response.

Read more

Edge-crafters, Educators, Millennials, Universities

Experiential Learnings’ Impact on the Building of Critical Soft Skills

By Gerad Sockol
May 15, 2020                                                       

 

Experiential Learning: two words that every Northeastern University student sarcastically repeats back in a mocking intonation. And as Northeastern tour guides showcase the Boston campus (albeit virtually in these trying times) whose lush, green space juxtaposes the urban chaos yards away, the phrase “experiential learning” (one sure to enter into the prospective student’s lexicon should they choose to enroll at Northeastern) will bombard the ears of both parents and students alike. As COVID-19 promises to create a “new normal,” it is pertinent that Northeastern can adapt its experiential learning framework to better emphasize those skills that will allow Northeastern to maintain its spot atop the throne of leading the U.S. News ranking in co-op/internship opportunities.


Read more

By Julia Ivy, Edge-crafters, Educators, Universities

What is the Impact of Capstone Courses on Students’ Employability?

by Swapnil Lokhande

Supervised by Dr. Julia Ivy

May 14, 2020

 

The research involves the analysis of the impact of the Capstone program on the employability of the students or job seekers. The fundamental analysis in this research involves the identification of the keywords used by the people (authors) while discussing the benefits of capstone in the academic curriculum. The goal is to identify the keywords and analyze them based on the BE-EDGE methodology and see how far the capstone project helps students in developing their Personal, Social and Professional Capital.

Read more