Subject Area: Business Model/Strategy Expansion
Industry: Food & Beverage
Company: Maison Mathis x Almo Enterprises
Decision Maker: Farouk AlMoayyed
Challenge: Almo Enterprises, a family business conglomerate located in Bahrain, presented us with a challenge they were experiencing with their new restaurant. Over the past 80 years, Almo enterprises have become leaders in many industries but the restaurant was not one of them. They believed that the restaurant industry had huge potential and one that could thrive under Almo Enterprises’ umbrella. The restaurant industry was growing fast in the country, and the directors were eager to grab a hold of the opportunity. Despite that, the restaurant was losing money, and the directors were questioning whether leaving the restaurant opened would harm the company’s reputation. The client, being the owners of the family conglomerate, expressed their uncertainty on whether it should close down and minimize losses or continue to operate with a change in the business model. The two options were closely studied, but we believe that the restaurant has extreme potential, and a change in business model would offer Almo Enterprises an easier path to success in the field/industry.
Project’s Relevance: Team Composition
Our focus as a team was to gain more knowledge about the restaurant industry in the gulf, and improve our skills in evaluating customer wants while learning about an extremely fast-growing industry in the region. We were interested in the challenge presented by Almo Enterprises because we as a team have a family business that we can relate to. Not only that, but we were fascinated by how customer-oriented Almo Enterpises’s divisions were, and applying it to the restaurant was something aligned with Almo Enterprise’s core mission.
Our goal was to gain the owner’s trust by understanding the complexity of the industry, but also allowing them to overcome the challenge by providing them with outside research and recommendation through various methods. Through our teams specializing in Finance, business strategy, entrepreneurship, management, and new business ventures, we were able to provide Almo Enterprises with different recommendations from different viewpoints from various fields. Each member’s specialization can be found below:
Connecting with the Company’s Reality and Investing in Social Capital:
Methodology & Data Generation
Our findings for Almo Enterprises x Maison Mathis, will be presented in the next board meeting in Bahrain for further evaluation in how to proceed with the restaurant.
Generating Value and Investing in Professional Capital: Findings and Recommendations
After analyzing the information and discussing it with the consulting team, a feasibility study was conducted to determine the best course of action moving forward to better position Almo Enterprise in the restaurant industry. The consulting team was against closing down, as that was the easiest option with no reward. By working with Maison Mathis’s extreme potential and Almo Enterprises resources, our team has come up with strategic recommendations that would either add a source of revenue or change the business model. Different recommendations have been identified.
By implementing one of these decisions, Maison Mathis can move forward with projected growth and success. Based on the analysis from the SWOT, which includes a strong reputation for Almo Enterprise in the market, we will make recommendations that include the implementation of a change of business model that would allow Maison Mathis to compete or outlast its competition. Moreover, the success of Maison Mathis can prove to be a new milestone for Almo Enterprises as they enter a new market. Entering the new market will diversify their business operations and allow them to get a foothold in another industry in the region.
Strategic Vision: Capitalizing on the Project