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Edge-crafters, Educators

How to Pitch Your “Self-Help” Book

January 15, 20200

By Julia Ivy

January 15, 2020

 

Sales of self-help books reached record levels in the past year, surpassing three million. According to The Guardian, this represents a 20% increase over previous years, “propelling self-improvement or pop psychology into one of the fastest-growing genres of publishing.” According to Publishing Perspectives, self-help books are the world’s bestselling genre. Today, a broad range of authors can find an audience in this fast-growing sector. But marketing a self-help book on a topic beyond health and wellness can be tricky.

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Accomplished Professionals, Edge-crafters, Educators, Employers, Millennials

2020 New Years’ Resolution: “It’s Time for Your Boutique Employability”

December 26, 20190

By Julia Ivy

December 26, 2019

 

At the beginning of December, Ian Thomsen, a journalist, contacted me to schedule an interview about my book “Crafting Your EDGE for Today’s Job Market” — the book that equips Millennials, graduates, and soon-to-be graduates, with an instrument to craft their Boutique Employability while they are still in college doing their capstone projects and internships.  We also discussed that the book would serve accomplished professionals (say, veterans) with a tool for how they can utilize their already accumulated personal, social, and professional capital for self-differentiation in the civilian market. 

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Accomplished Professionals, Edge-crafters, Veterans

CRAFTING VETERANS’ EDGE FOR TODAY’S CIVILIAN MARKET

November 30, 20190
By Julia Ivy

November 30, 2019

 

A simple Google search revealed within seconds that there are around 45,000 veteran organizations in the United States, and many of them are dedicated to assisting veterans with the transition to civilian life. Most of them have veterans on the board who used to face the same “what’s next?” challenge; they have found the way out, so they are eager to help others. On top of this, we have several regulations that encourage businesses and state organizations to hire veterans.

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By Julia Ivy

The Map of This Blog

November 26, 20190
By Julia Ivy

November 26, 2019

 

When I started to write my blog, I followed a desire to share my thoughts behind BE-EDGE and how it can be applied for individuals, universities, coaches, and businesses. Besides, my friends kept pushing me to do so. But then, I challenged myself whether the use and logic of my posts are clear, so you as a reader can easily find helpful information.

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Accomplished Professionals, By Julia Ivy, Edge-crafters, Millennials

Understanding Your Personal Strategy of Boutique Employability

November 25, 20190

By Julia Ivy

November 25, 2019

 

This post talks about understanding the strategy behind the personal strategy, and not just any personal strategy but Personal Strategy for Boutique Employability. First of all, the term Personal Strategy is overused, while not really defined.  While it obviously includes the “strategy” in its definition, it’s frequently used by psychologies to emphasize their message that a person should define and own their own path in life.

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Employers, Millennials

Why Don’t We Trust Millennials? Low Trust in the Job Market

November 11, 20190
By Julia Ivy

November 11, 2019

 

In my strategy research, I investigated strategies for navigating low-trust vs. high-trust environments. Why is there such low-trust in Millennials?

I learned that when we claim this or that environment as “toxic” or “low-trust,” it’s actually not correct. The same environment might be defined as low-trust and high-trust for different groups: it might be low-trust for one group of people (say, for people of a specific age, profession, gender, or origin group), but fine for others (say, of another age or gender group).

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Educators, Millennials, Universities

Millennials Education and Employment: What do Millennials Seek the Most from Colleges?

November 11, 20190

Millennials Education and Employment has long been a concern for the said generation. While some colleges offer great degree programs, they are not much successful in identifying the “core” of the future professionals.

There is a problem here. Historical data concerning educational levels among people 25 to 29 years of age shows Millennials to be the most educated generation, with 40% holding advanced degrees in 2016 compared to 32% of Generation Xers in 2000, 26% of Boomers in 1985, and 16% of Silents in 1964 (Pew Research Center, 2017).

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Edge-crafters, Millennials, Veterans

Job Candidates: Role of Community Engagement in High-Trust Environment Building

October 21, 20190

Differential generation employees, Millennials Job candidates for instance, often suffer from low-self esteem due to a low-trust environment. Community engagement may be a possible solution to curb this issue and others.

 

As we discussed in another post on my blog, way too often, people from a different generation (say, Millennials) find themselves in a low-trust environment, where they feel invisible and disconnected, and where their value is perceived as depreciated due to their background (gender, age, previous experience. etc.). This is especially true for established industries that are run by older, “classical,” rules. Academia, banking, construction, and healthcare are just a few examples. If you are in such a context, you need mechanisms of selectivity and verification for choosing the right social capital strategy for navigating such a context.

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