Blog & Articles

Crafting The EDGE: Approaching Uncertainty with Determination

By Aqib Rahman, May 29, 2020   In just two months the environment in America has completely transformed.  There are 40 million Americans that have lost their jobs with a unemployment rate of 14.7%.  Many people have been distraught from layoffs while others like me are recent graduates just entering...Read More
Love Image

MILLENNIALS: When Jobs Are Gone, Craft Your Own

By Julia Ivy, PhD May 13, 2020. Published on June 9, 2020  at   The Millennial generation (born between 1980 and 2000) now comprises about one-half of the American workforce, and this generation has been hit hardest by the COVID-19 pandemic. More Millennials (61 percent) have lost their job or...Read More
Love Image

Crafting Your Edge On Co-op Abroad

By Liz Pereguda May 7, 2020   A research study by IIE Center for Academic Mobility, Research and Impact “Gaining an Employment Edge: The Impact of Study Abroad on 21st Century Skills & Career Prospects in the United States” investigates the connection between study abroad programs and the development of...Read More
Love Image

Co-ops and Capstone Courses as Stepping Stones in International Students’ Career Design.
Ivan’s Experience.

By Ivan Todorov May 4, 2020.    After nearly 6 years in Boston, the finishing lines of my academic chapter have been written out. This time was fulfilled with numerous joyful and rewarding moments that boiled the excitement within me for what was upcoming. More than a million international students...Read More
Love Image

FOR STUDENTS: What Makes an Internship or Co-op a Real Investment?

By Aliyah Mathur April 30, 2020   I have had my fair share of work opportunities as a senior at Northeastern University. We follow a co-op program that takes into account experiential learning. You find yourself out of the classrooms for semesters at a time in order to pursue full-time...Read More
Love Image

FOR GRADUATES: Niche Strategy for My Job Skills:
Boutique Employability in a Chinese Investment Firm

By TL April 27, 2020   In seven days, I will officially be a college graduate. I plan to work in a large investment firm in China. After using the BE-EDGE methodology to analyze the corporate decision of Intuit’s QuickBooks trying to expand its market to China, I realized I...Read More
Love Image

FOR STUDENTS & EDUCATORS: Investing in Yourself through Co-ops & Internships

For college students that study business, summer internships are expected, almost mandatory, of anyone entering the industry (of course, there are some exceptions, like entrepreneurs and self-starters). Many students use summer internships to secure their first jobs after graduating from college.   The university I attended, Northeastern University, differentiates itself...Read More
Love Image

How to Create a Meaningful Career Path to Successfully Go from a Graduate Student to a Young Professional?

By Alix Crichton, April 26, 2020   The “What’s Next” Stage Challenge As A Graduated Student   Happy employees could increase “sales by 37%, productivity by 31%, and accuracy on tasks by 19%.” (Shawn Achor, 2011). In 2011, Shawn Achor demonstrated that happiness at work is not only beneficial for self-development, but...Read More
Love Image

FOR IMMIGRANTS: Pursuing Careers and Crafting Edge for People in a New Environment.

By Shreshthi Mehta April 21, 2020.   I was born and raised in Pune. For a major portion of my life, I had lived in India and had been a part of one of the fastest-growing economies of the world. I was fortunate to attend some of the best schools...Read More
Love Image

FOR GRADUATES: A New Reality of Employability. When a “BE” Strategy Becomes a Necessity

By Julia Ivy 4/5/2020   Just a month ago, I started the article for graduates with a reference to a historically low unemployment rate. At that time, it was easy to find a job, while some jobs could be boring and one-dimensional. Example: an accountant, technician, writer, or even sale...Read More
Love Image

FOR GRADUATES: Crafting Your Edge Instead of Chasing a Job

[This is the text of the article, prepared by my friend-journalist. He asked to stay anonymous ...]   At a time when college graduates are more vulnerable to unemployment than other workers, how can they crack the job market?   Northeastern professor Julia Ivy has come up with a strategic...Read More
Love Image

ABOUT BE-EDGE: How to Pitch Your “Self-Help” Book

Sales of self-help books reached record levels in the past year, surpassing three million. According to The Guardian, this represents a 20% increase over previous years, “propelling self-improvement or pop psychology into one of the fastest-growing genres of publishing.” According to Publishing Perspectives, self-help books are the world’s bestselling genre. Today, a...Read More
Love Image

ABOUT BE-EDGE. 2020 New Year Resolution:
“It’s Time for Your Boutique Employability”

At the beginning of December, a journalist Ian Thomsen contacted me to schedule an interview about my book "Crafting Your EDGE for Today's Job Market" -- the book that equips Millennials, graduates and soon-to-be graduates, with an instrument to craft their Boutique Employability, while they are still in college doing...Read More
Love Image

BE-EDGE FUNDAMENTALS. Personal Strategy for Employability:
Built-in Employabilty, Boutique Employability, or Both?

In my earlier post on three starting points for the personal strategy coaching,  I shared stories of John (a veteran, 47), Tyler (recently graduated Millennial, 22), Dana (21, graduating soon Millennial), and David (multidimensional professional, 36) to illustrate that personal strategy coaching must start with classification of the client's "what's...Read More
Love Image

ABOUT BE-EDGES. Strategy Frameworks behind Personal Strategy of Boutique Employability:
Focus Differentiation, Blue Ocean, and Distinctive Capabilities

Personal Strategy Should Be About Strategy   This post is about understanding the strategy behind the personal strategy, and not just any personal strategy but Personal Strategy for Boutique Employability. First of all, the term Personal Strategy is overused, while not really defined.  While it obviously includes the "strategy" in...Read More
Love Image

FOR VETERANS/EDGE CRAFTERS. Crafting Veterans’ for Today’s Civilian Market

A simple google search releveled with seconds there are around 45,000 veteran organizations in the United States, and many of them are dedicated to assisting veterans with transition to civilian life. Many of them have veterans on board who used to face the same “what’s next?” challenge, have found the...Read More
Love Image

FOR EDGE CRAFTERS/JOB CANDIDATES. How to Craft Your EDGE in a High-Trust Environment

As we discussed in another post of my blog,  way too often,  people from a different generation (say, Millennials) find themselves in a low-trust environment, where they face invisible and disconnected, and where their value is perceived as depreciated due to your background (gender, age, previous experience. etc.). This is...Read More
Love Image

Как найти свое уникальное место на рынке:
BE-EDGE методика Джулии Айви

The article has been published by IPM Business School (in Russian). Link:     На рынке труда появляется все больше специалистов, имеющих не просто высокий уровень квалификации, но и компетенции в разных, иногда не связанных между собой, областях. Таким людям неинтересно обычное  трудоустройство. Им неинтересно подавать резюме и проходить интервью,...Read More
Love Image