ABOUT BE-EDGE. 2020 New Year Resolution:
“It’s Time for Your Boutique Employability”

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At the beginning of December, a journalist Ian Thomsen contacted me to schedule an interview about my book “Crafting Your EDGE for Today’s Job Market” — the book that equips Millennials, graduates and soon-to-be graduates, with an instrument to craft their Boutique Employability, while they are still in college doing their capstone projects and internships.  We also discussed that the book would serve accomplished professionals (say, veterans) with a tool for how they can utilize their already accumulated personal, social and professional capital for self-differentiation at the new for them civilian market. 


While originally the journalist planned to publish the article in December to introduce the book as a Christmas gift that parents could give to their graduating Millennials, or that friends could give retiring service members, Ian changed his mind by the end of the interview. He said, “No, let’s hold it until the  beginning of January, as the book would be a handy tool for a New Year resolution.” 


It was unexpected and exciting for me angle to look at my work. But the more I write about Boutique & Built-in Employability and the “BE” personal strategy and talk about it with Millennials and accomplished professionals at the “what’s next?” stage in life, the more I see his point. 


The point is that the New Year is the time when we can decide about who is control of our professional choices and of the content of work we do eight hours a day. If this is “them” — employers, market demands, educational programs, or anybody else — we follow a conventional approach to employability. We take “their” demand as given, and we keep adjusting ourselves to “their” demands through getting more diplomas, more credentials, or more connections. Then we wait for been selected by “them.” 


The point is that New Year is also a time to decide how we define ourselves as professionals. If we define ourselves with one dimension while answering the “what do you do?” question, we again follow a conventional approach to employability: we define ourselves with an “accountant,” “teacher,” “army officer,” “supply chain manager” or any other one-dimensional term, while keeping our other interests and qualifications aside. We want “them” to be comfortable in understanding who we are, and we pay for their comfort with diminishing our own uniqueness. Besides, we put ourselves into a highly competitive field of other one-dimensional professionals with endangering to lose this competition to those who are younger, or speak better, or have flashier diplomas even if they have less real qualifications than we do.    


Or, as a New Year’s resolution, we can say, “It’s me who defines myself, and I define myself with all the unique credentials that I have. This definition is multidimensional because I AM MULTIDIMENSIONAL. It would be me who will select an employer that fits my unique profile. My personal strategy is “BE.” Now I need a tool to make it happen, and I will find a way to apply this tool in a new year.”


This tool is the BE-EDGE Method, which leads through the E-D-G-E steps in order to craft your BE, boutique employability, which is built-in in your multidimensional profile. 

I have written a whole article on the strategic nature of the “BE” personal strategy, analyzing it through the terms of strategic theories, and I have written other articles on this topic. You can find the latest of them here. But now,  I want to finish this post with “Happy New Year” best wishes.  If you are multidimensional, you are unique! Let’s 2020 be a year of crafting your edge and feeling right about your boutique space in the market!