When I started to write my blog, I followed a desire to share my thoughts behind BE-EDGE and how it can be applied for individuals, universities, coaches, and businesses. Besides, my friends kept pushing me to do so. But then, I challenged myself whether the use and logic of my posts are clear, so you as a reader can easily find helpful information. So, I developed a map, where each post can be located. Then, when my former students started to share their insights on how BE-EDGE worked for them, I shared this platform with them. At the end of the day, this is about thoughts exchange and learning from each other.
The map looks like a matrix or a flow chart, where one dimension covers the BE-EDGE steps: BE (Boutique/Built-in Employability) as a goal and a result, which can be achieved through the E-D-G-E (Elucidate CORE-Develop TRUST -Generate VALUE-Excite MARKET) steps.