Authors: Ali Choucri, Ahhe Dietterich, Victoria Gillern. Mentor: Julia Ivy
Subject area: International business
Region: Middle East (Egypt), Asia (Singapore, Hong Kong)
Industry: Financial Services
Company: HC Security and Investments
Decision Maker: Mr. Choucri, CEO
Dilemma: The case introduces the Egyptian investment company HC Securities, which is facing challenges related to Egypt’s economic slowdown. Its CEO, Mr. Choucri feels expansion to one of the Asia-Pacific countries could help with the company’s growth and stability. He identified Hong Kong and Singapore as the most compelling locations because of their sophisticated economies and growth potential in the investments industry.
“HS Security and Investment Expansion Decision” as a BE-EDGE Project
Investment to Personal Capital: Three master students selected the HC Security for their BE-EDGE Consulting Case. Each of them related to the case as a stepping-stone in their careers:
– Ali’s CORE as a PRO: “strategic relationships with corporate partners in financial and real estate services
– Anne’s CORE as a PRO: “international expansion of B2B and B2C services”
– Victoria’s CORE as a PRO: “Internationalizations of services”
Investments to Social Capital:
The students collected first-hand data through multiple interviews with the CEO and managers, involved in the international operations of the company. They conducted thorough industry and market research. They told a company story to highlight company vision and priorities, and the complexity of the international extension challenge that the company faced. It let students establish rapport with the company managers and learn the industry’s rules of the game.
Investment to Professional Capital:
In order to generate value for the company, the team conducted macro and microeconomic analyses of locations in question, and matched that analyses with priorities and characteristics of the company. The case analysis revealed that markets of Singapore and Honk Kong provided different opportunities for HC Security and required different global strategies: Singapore might help to outreach Asia-Pacific neighboring markets with a predominantly Muslim population, while Hong Kong might provide access to Asian investors willing to invest to Africa and the Middle East. The team recommended one of the options, formulates business and global strategies and entry mode for market entry, and justified their recommendations with the feasibility study.
The students enjoyed appreciation and praise from the company CEO, including his reference letters upon request. They referred to the case as a real-life consulting case in their project portfolio.
The case became a Winner of the international Emerald/AABS Case Study Competition; it was presented at the Award Ceremony in Tanzania and awarded with a cash prize. The case was published in the Emerald Business Case Collection.