Blog & Articles


When I started to write my blog, I followed a desire to share my thoughts behind BE-EDGE and how it can be applied for individuals, universities, coaches, and businesses. Besides, my friends kept pushing me to do so. But then, I challenged myself whether the use and logic of my...Read More
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FOR EMPLOYERS: Capitalize on Built-in Employability to Strengthen Your Company’s Competitive Strategies

By Julia Ivy 4/8/2020   Companies that honor the competitive strategy of “built-in employability” are able to recalibrate for fast recovery, and even growth, in times when the economy struggles. These companies know to turn to the vast reserve of internal talent represented among staff impact to their competitive strategies....Read More
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FOR GRADUATES: A New Reality of Employability. When a “BE” Strategy Becomes a Necessity

By Julia Ivy 4/5/2020   Just a month ago, I started the article for graduates with a reference to a historically low unemployment rate. At that time, it was easy to find a job, while some jobs could be boring and one-dimensional. Example: an accountant, technician, writer, or even sale...Read More
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FOR BUSINESSES: Turn to Multidimensional Employees for Identifying New Business Models 

By Julia Ivy, PhD   Companies can find untapped value in their employees when working to solve current challenges presented by the coronavirus pandemic. This involves utilizing a Make Your Case initiative that allows employees to apply their unused skillsets and connections in opening up new ways for their companies to operate....Read More
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FOR EDUCATORS: Midlife Career Change. How Colleges Can Help

This post has been invited to be published in The EvoLLLution.    It used to be thought “right” to stay in one career track your whole life, gradually climbing the professional and income ladders of your chosen profession before ultimately retiring to spend time gardening, vacationing, and enjoying the grandchildren....Read More
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FOR GRADUATES/ EDGE CRAFTERS: Crafting Your Edge Instead of Chasing a Job

[This is the text of the article, prepared by my friend for me. He asked to stay anonymous ...]   At a time when college graduates are more vulnerable to unemployment than other workers, how can they crack the job market?   Northeastern professor Julia Ivy has come up with...Read More
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How to Pitch Your “Self-Help” Book

Sales of self-help books reached record levels in the past year, surpassing three million. According to The Guardian, this represents a 20% increase over previous years, “propelling self-improvement or pop psychology into one of the fastest-growing genres of publishing.” According to Publishing Perspectives, self-help books are the world’s bestselling genre. Today, a...Read More
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BE-EDGE FUNDAMENTALS. 2020 New Year Resolution:
“It’s Time for Your Boutique Employability”

At the beginning of December, a journalist Ian Thomsen contacted me to schedule an interview about my book "Crafting Your EDGE for Today's Job Market" -- the book that equips Millennials, graduates and soon-to-be graduates, with an instrument to craft their Boutique Employability, while they are still in college doing...Read More
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BE-EDGE FUNDAMENTALS. Personal Strategy for Employability:
Built-in Employabilty, Boutique Employability, or Both?

In my earlier post on three starting points for the personal strategy coaching,  I shared stories of John (a veteran, 47), Tyler (recently graduated Millennial, 22), Dana (21, graduating soon Millennial), and David (multidimensional professional, 36) to illustrate that personal strategy coaching must start with classification of the client's "what's...Read More
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BE-EDGE FUNDAMENTALS. Strategy Frameworks behind Personal Strategy of Boutique Employability:
Focus Differentiation, Blue Ocean, and Distinctive Capabilities

Personal Strategy Should Be About Strategy   This post is about understanding the strategy behind the personal strategy, and not just any personal strategy but Personal Strategy for Boutique Employability. First of all, the term Personal Strategy is overused, while not really defined.  While it obviously includes the "strategy" in...Read More
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FOR EDUCATORS: Three Starting Points
for the Personal Strategy Coaching

If we want to be professional in dealing with clients that come to us with the "what's next?" question and assure high impact practices, we don’t want to stay shallow at the level of pocketbooks on personal coaching and jump to a list of obvious recommendations.   We first want...Read More
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FOR EDUCATORS. Millennial Mindset on Career Design:
They are Multidimensional!

I have just talked to my friend about her son. Anton is a junior and doing well. He has been accepted for his second internship for a top tech company. It's very likely that after graduation, he will be selected for Silicon Valley for the 100K+ job.  However, this boy...Read More
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FOR VETERANS/EDGE CRAFTERS. Crafting Veterans’ for Today’s Civilian Market

A simple google search releveled with seconds there are around 45,000 veteran organizations in the United States, and many of them are dedicated to assisting veterans with transition to civilian life. Many of them have veterans on board who used to face the same “what’s next?” challenge, have found the...Read More
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FOR BUSINESSES: Why Don’t We Trust Millennials?
Low Trust in the Job Market

In my strategy research, I investigated strategies for navigating low-trust vs. high-trust environments.   I learned that when we claim this or that environment as “toxic” or “low-trust,” it’s actually not correct. The same environment might be defined as a low-trust and high-trust for different groups: it might be low-trust...Read More
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FOR EDUCATORS. Millennials’ Employability: What Colleges Miss

By Julia Ivy Nov 11, 2019   Why Millennials go to college, and whether colleges give them what they are expected? Problem:  The IS a problem here.  Millennials, who have proved to be the most college-education interested generation, also is . Historical data concerning educational levels among people 25 to...Read More
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FOR PROFESSIONALS/EDGE CRAFTERS. How to Craft Your EDGE in a High-Trust Environment

As we discussed in another post of my blog,  way too often,  people from a different generation (say, Millennials) find themselves in a low-trust environment, where they face invisible and disconnected, and where their value is perceived as depreciated due to your background (gender, age, previous experience. etc.). This is...Read More
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Как найти свое уникальное место на рынке:
BE-EDGE методика Джулии Айви

The article has been published by IPM Business School (in Russian). Link:     На рынке труда появляется все больше специалистов, имеющих не просто высокий уровень квалификации, но и компетенции в разных, иногда не связанных между собой, областях. Таким людям неинтересно обычное  трудоустройство. Им неинтересно подавать резюме и проходить интервью,...Read More
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