Tag: competitveadvantage

Accomplished Professionals, Edge-crafters, Educators, Millennials, Universities

Employability of MBA Graduates in a Post Pandemic World

By Ty Taylor
April 30, 2021


Studies have shown that graduate school applications rise in periods of an economic downturn, and that trend has continued with the Covid pandemic. More specifically, business school in the United States saw double-digit percentage application increases in the fall of 2020, and the top M.B.A. programs managed to reverse “several years of declining demand, according to the nonprofit Graduate Management Admission Council, which tracks hundreds of M.B.A. programs.” In addition to this, “five of the seven M7 schools had record years for applications, bringing the group’s total to just under 48,000, a 14.5% jump from the previous year (2018-2019) and 3.3% higher than 2016-2017.

Read more

Edge-crafters, Educators, Millennials, Universities

Career Choice: The Importance of Knowing What You DON’T Like

By Juan Dib

April 2021.


As my college career comes to an end after five years, I reflect on how learning what you don’t like guides you to know your real passions and what you like. After living in 4 different cities, working in 4 different industries, and having mixed experiences, I can finally say that I know what I want to do in my professional career.

A recent study revealed that 44% of undergraduates are unable to define the industry that they would like to work in once they graduate. That’s why I wanted to share my story and suggest some actions that can help to find real passions.

Read more

Accomplished Professionals, Edge-crafters, Millennials

How to Navigate a Career Change

by Tatsiana Zhalniarkevich


The Bureau of Labor Statistics (BLS) has never attempted to estimate how often people change careers along their working lives due to the lack of consensus around what exactly is considered a career change. However, it is estimated that people change jobs about six times between ages 18 and 24, two times between ages 25 and 34, three times between ages 35 and 44.

Read more

Edge-crafters, Millennials

Your Own Competitive Advantage

By Chaewon Jung.
April 28, 2021


Throughout my business undergraduate program at Northeastern University, a concept that was often mentioned was that of competitive advantage — specifically its importance in business success . Competitive advantage, as defined by the Corporate Finance Institute, is an attribute or trait that allows a company to distinguish itself from and outperform its competitors. Especially in the marketing program, it was emphasized in every course that a company needs a strong competitive advantage in order to gain market share and prove itself successful.

Read more

Accomplished Professionals, By Julia Ivy, Edge-crafters, Educators, Employers, Millennials, Universities, Veterans

The Role of Social Capital in a Community: 5 Things to Prioritize

December 2021


Considering the analogy of social capital at an individual level; you are always advised that your social circle has a significant influence in your future success in business or career development. On a large scale, the idea transcends to the societal parameters (the network of people and their relationship) that dictate the logistics for community development.

Read more

Edge-crafters, Educators, Millennials, Universities

Crafting Your Edge On Co-op Abroad

By Liz Pereguda

May 7, 2020


A research study by IIE Center for Academic Mobility, Research and Impact Gaining an Employment Edge: The Impact of Study Abroad on 21st Century Skills & Career Prospects in the United States” investigates the connection between study abroad programs and the development of 15 soft and hard skills considered to be most desired by 21st-century employers. The report concludes that in the context of today’s global economy, most college graduates will work for or do business with international companies, including work with diverse colleagues. Hence the professional skills acquired through international programs abroad can be powerful tools for career success.

According to the report, students that experience living abroad develop highly sought-after professional skills: “adaptability, communication, self-awareness, confidence that not only make them more hirable but also launch their careers.”


My Experience

Exactly a year ago, as a fourth-year student at Northeastern University, I had already completed two 6-month marketing co-ops. The first one was at a corporate company in Boston. The second one was at a startup in San Francisco, where I later stayed for a semester of the entrepreneurship program, which helped me decide to launch my career in tech in the Bay Area after I graduate. However, I still had one semester left before graduation that I could use to capitalize on my post-graduation employability. Being aware of all the benefits an internship abroad can bring to my personal, social, and professional capital, I started looking for co-ops outside of the United States. 

The number of options abroad for international students was significantly lower than in America. Given that it was my third co-op, and I was more experienced than other student applicants, I still ended up with two offers, one in China and the other in the UK. Due to the visa issues, China wasn’t a feasible option. I accepted the offer for a sales and digital marketing co-op in England, in a town that is just a 30-min train ride outside of London.

After the first several days of the ‘induction’ training led by the company’s CEO, I was very excited to bring my experience, passion, and skills into the new role. However, when I shared my ideas and internship expectations at the first meeting with my direct manager, who was the company’s managing director, he was very straightforward and let me know that my role at the company was limited to processing sales quotes in Microsoft Access. He was a little worried that the company ‘oversold’ the role to me after realizing I had a year and a half of professional experience while other interns had their first-ever full-time job. 

At first, I was upset and thought I shouldn’t ‘waste’ my time working a job that I am overqualified for. But then I persevered and started to persuade myself that even though I would have “to stay within boundaries of a narrow scope of actions for a narrow scope of projects” at work, I could still earn the personal and social capital I wanted by living in a new country, interacting with a new culture, and traveling around Europe on weekends. (It was mostly about traveling in Europe though). I was just fooling myself because as a millennial, the one-dimensional role at a traditional British company was my worst nightmare. So I decided to pursue a personal strategy for boutique employability that built-in in my passions and capabilities.

Unfortunately, it was impossible to find my ideal employer in the UK, as my visa was linked to a particular company. But I could still change the scope of my role at my existing internship to suit my multidimensional personal needs.

  • Step 1: Elucidate your multi-dimensional CORE 

I am a data-driven, passionate marketer and storyteller with experience working in marketing teams of corporations and startups in the U.S. and Russia. I prefer using digital marketing over traditional marketing as it lets you reach a large audience cost-effectively and measurably. Digital marketing allows interacting with consumers in an intimate way that creates brand loyalty.

  • Step 2: Develop TRUST and connect with the desired employer by telling a company story

I talked with my manager and pitched him some of my digital marketing ideas to implement, promising that I would still be focusing mainly on the sales support function. Although it took him several weeks to allow me to get involved with marketing projects, my initiative, well-pitched, multi-dimensional core helped me to develop the trust he needed to tell the company’s story through digital marketing channels that no one previously used.

  • Step 3: Generate VALUE, capitalizing on your multi-dimensional core

I collaborated with cross-functional teams to develop and launch a regional marketing campaign that included email marketing, landing page development, and even snail-mail marketing. As a result, the campaign enabled the company to convert 90 prospects, which was a monthly sales target of several business development managers. 

  • Step 4: Excite the industry with your edge, which is cemented with the core, trust, and added value

I made myself in charge of my own internship and it felt good! Although I was supposed to be in a repetitive administrative role, I was able to prove myself and make a difference in the area that I deeply care about – digital marketing. The company was happy to innovate and enter the uncharted waters of online marketing, and I left with new skills in my personal, social, and professional capital.

About the Author

Liz Pereguda is a recent graduate of Northeastern University, where she double-majored in business administration and journalism.

During her time at the university, she interned in Russia, the UK, and both coasts of the U.S.

She is currently searching for marketing opportunities in the Bay Area.

Linkedin profile of Liz Pereguda