What is BE-EDGE?

What is it?
BE-EDGE is a pattern of moves behind the “Make Your Case to Shape Your Space” action.
It brings together three major players of the market — EMPLOYERS, MULTIDIMENSIONAL TALENTS (edge-crafters), and EDUCATORS — so each of them knows what to do and what to expect from the others. Each of them receives their goals.

What gain do they get?
EMPLOYERS gain test-to-fit employees with proof that they can generate value.
TALENTS claim their space in the company if their choice.
EDUCATORS connects talents with employers, therefore gaining employability for their graduates.

Does it for everybody?
BE-EDGE fits best MULTIDIMENSIONAL TALENTS  that are ready to take ownership of employability and to generate value for an employer of their choice.
It fits best EMPLOYERS that value innovation and proactive stand, and who are ready to give a space for multidimensional talents.
It fits EDUCATORS that values experiential learning and employability.


How BE-EDGE Works

BE-EDGE provides a sequence of four E-D-G-E actions that let multidimensional talents to Make Their Case for employers of their choice and justify their fit and added value.

In a nutshell,

  • TALENTS (edge-crafting graduates and job candidates) outreach EMPLOYERS of their interests with a “Make My Case” proposal.
  • EMPLOYERS accept proposals that they find relevant and appealing. They invite talents with relevant proposals to take a chance to make their case.
  • TALENTS use a case method to learn the challenge and understand its context. They write a company case.
  • EMPLOYERS read the case for a fact-check.
  • TALENTS  design a solution while employing their multidimensional profile.
  • EMPLOYERS evaluate solutions. They reward talents with projects to lead, references, other awards.
  • EDUCATORS connect talents and employers through the “Make Your Case.” They coach talents to follow E-D-G-E in order to reach the goal of B-E

The table below illustrates how BE-EDGE works for each of these players in the job market.
The table describes (a) what each player does with BE-EDGE, (b) when they should apply BE-EDGE, and (c) the outcome they will receive if they apply BE-EDGE.




What employers do:
Cooperate with educators on the “Make Your Case” projects. Launch the “Make Your Case” annual competitions
 Step 1: Receive case proposals. Consider them as applications for potential work Step 2: Provide applicants with information on the company’s goals, challenges, culture, and operations. Step 3: Receive a case for your company. Receive a case analysis and case solution. Step 4: Assess authors’ competencies on their personal, social and professional fit to your company. Celebrate with offers, awards, and reference letters to the authors. 
Click for projects’ examples
Goal: Acquisition of tested-to-fit human capital Deliverable # 1:
The Company Case
Deliverable # 2: The Consulting Report Deliverable # 3: Talents’ assessment through their fit to the company’s business model, trust, and added value
It fits best: Employers that value employees’ proactive stand and innovation. When employers should apply BE-EDGE: When searching for multidimensional view on challenges & opportunities What else
can do:
Ask for permission to publicize the Company Cases. Refer to the Consulting Report in strategic meetings. Sponsor the “Make Your Case” initiative in cooperation with local colleges



What you do:
“Make Your Case”
Step 1: Elucidate your multi-dimensional CORE & scope of desired employers Step 2: Develop TRUST and connect with the desired employer by telling a company story Step 3: Generate VALUE, capitalizing on your  multi-dimensional core Step 4: Excite the industry with your edge, which is cemented with the core, trust, and added value
Click for examples
Boutique Employability
Investment in your
personal capital
Investment in your
social capital
Investment in your professional capital Your capital
It fits best: People with multidimensional qualifications and interests, like Millennials and those who change careers When you apply BE-EDGE:
At the “what’s next?” stage of your professional journey
What else
can do:
 Ask the client of your case for a project and/or reference. Co-author and publish the case together with the desired employer. Include the Case Brief to your portfolio.  Click for  Case Brief examples


(graduate and professional education programs, career centers)

What educators do:
“Making Your Case” projects, internships, consulting case competitions
Step 1: Assist students in elucidating their multidimensional core and crafting a personal strategy for boutique employability Step 2: Assist them with techniques of field research and data-based storytelling Step 3: Assist them with techniques of case analysis and design thinking for problem-solving Step 4: Provide them with a platform for projects’ visibility
Click for testimonials
Click for projects’ examples
Goal: Students’ employability, industry engagement, added value for local employers Students’ personal capital: focus,  maturity, and empowerment of graduates. Students’ social capital: Soft skills. Embeddedness into the industry. Students’ professional capital: Relevance and rigor of problem-solving competencies. Career readiness and education’s relevance based on the industry’s feedback
It fits best: Experiential learning-oriented institutions and personal strategy coaches that work with multidimensional talents When educators apply BE-EDGE: Capstone and final projects,  internships, career coaching, veterans’ transition, adult education What else
can do
Strengthen employer engagement: Company-sponsored “Make Your Case” initiatives, visibility of value-added cases for local or global employers.


The book Crafting Your EDGE for Today’s Job Market is a step-by-step manual that guides EDGE CRAFTERS through each step of the BE-EDGE Method. The book offers detailed descriptions, complete with examples, fill-in templates, coaching sessions, post-it notes, and application assignments, all designed to help multi-dimensional candidates identify their career aspirations and craft an instrument for gaining an edge for today’s job market.

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