What is BE-EDGE?

BE-EDGE is a method that connects three major players of the job market — the Employers that look for talented people that fit their companies and add value, the people, Edge crafters, that keep investing in their competencies and want to work for a company where they fit best and add value most, and the Educators that prepare these edge crafters for those employers.


BE-EDGE provides a sequence of four E-D-G-E actions that let edge crafters to “Make Their Case” for desired employers and justify their fit and added value. Through the E-D-G-E actions, edge crafters invest in their personal capital of multidimensional competence cemented with an elucidated core, their social capital of the competence to develop trust, and their professional capital of the competence to generated value —  and leverage these three capitals into the B-E boutique employability for a desired employer.


BE-EDGE fits best those people who are psychologically ready to take ownership of crafting their edge and are professionally ready to generate value in the area of their interest.
BE-EDGE fits best those employers and educators that value the multidimensional innovation and proactive stand in value-added initiatives.


How BE-EDGE Works


The table below illustrates how BE-EDGE works for each of the three players of the job market: the EMPLOYERS, people — EDGE CRAFTERS, and EDUCATORS. For each of these players, the table describes (a) what each player does with BE-EDGE, (b) when they should apply BE-EDGE, and (c) the outcome they will receive if they apply BE-EDGE.





What employers do:
Cooperate with educators on the “Make Your Case” projects. Launch the “Make Your Case” annual competitions
 Step 1: Receive case proposals. Consider them as applications for potential work Step 2: Provide applicants with information on the company’s goals, challenges, culture, and operations. Step 3: Receive a case for your company. Receive a case analysis and case solution. Step 4: Assess authors’ competencies on their personal, social and professional fit to your company. Celebrate with offers, awards, and reference letters to the authors. 
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Goal: Acquisition of tested-to-fit human capital Deliverable # 1:
The Company Case
Deliverable # 2: The Consulting Report Deliverable # 3: Talents’ assessment through their fit to the company’s business model, trust, and added value
BE-EDGE fits best: Employers that value employees’ proactive stand and innovation. When employers should apply BE-EDGE: When searching for multidimensional view on challenges & opportunities What else
can do:
Ask for permission to publicize the Company Cases. Refer to the Consulting Report in strategic meetings. Sponsor the “Make Your Case” initiative in cooperation with local colleges


What you do:
“Make Your Case”
Step 1: Elucidate your multi-dimensional CORE & scope of desired employers Step 2: Develop TRUST and connect with the desired employer by telling a company story Step 3: Generate VALUE, capitalizing on your  multi-dimensional core Step 4: Excite the industry with your edge, which is cemented with the core, trust, and added value
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Boutique Employability
Investment in your
personal capital
Investment in your
social capital
Investment in your professional capital Your capital
It fits best: People with multidimensional qualifications and interests, like Millennials and those who change careers When you apply BE-EDGE:
At the “what’s next?” stage of your professional journey
What else
can do:
 Ask the client of your case for a project and/or reference. Co-author and publish the case together with the desired employer. Include the Case Brief to your portfolio.  Click for  Case Brief examples


What educators do:
“Making Your Case” projects, internships, consulting case competitions
Step 1: Assist students in elucidating their multidimensional core and crafting a personal strategy for boutique employability Step 2: Assist them with techniques of field research and data-based storytelling Step 3: Assist them with techniques of case analysis and design thinking for problem-solving Step 4: Provide them with a platform for projects’ visibility
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Click for projects’ examples
Goal: Students’ employability, industry engagement, added value for local employers Students’ personal capital: focus,  maturity, and empowerment of graduates. Students’ social capital: Soft skills. Embeddedness into the industry. Students’ professional capital: Relevance and rigor of problem-solving competencies. Career readiness and education’s relevance based on the industry’s feedback
It fits best: Colleges, training centers, and personal strategy coaches that work with multidimensional edge crafters When educators apply BE-EDGE: Capstone and final projects,  internships, career coaching, veterans’ transition, adult education What else
can do
Strengthen employer engagement: Company-sponsored “Make Your Case” initiatives, visibility of value-added cases for local or global employers.


The book Crafting Your EDGE for Today’s Job Market is a step-by-step manual that guides EDGE CRAFTERS through each step of the BE-EDGE Method. The book offers detailed descriptions, complete with examples, fill-in templates, coaching sessions, post-it notes, and application assignments, all designed to help multi-dimensional candidates identify their career aspirations and craft an instrument for gaining an edge for today’s job market.

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