We are, first and foremost, a family business. Here's our team.
Julia is the founder and president of BE-EDGE. Her creation of the method stems from her first Ph. D. in Psychology and second Ph. D. in Strategy. She realized that corporations have strategists, and people have psychologists. People do not get strategy, so Julia created the first individual strategy tool.
Julia is an Executive Professor of Strategy and International Business at Northeastern University’s D’amore McKim School of Business and resides in Boston, MA.
Dana is the operating director of BE-EDGE USA. She is a recent college graduate, and is an edge crafter herself. Her professional experience lies in supply chain management and management information systems at industry leaders like Bose Corporation and Creatio, but as a multidimensional millennial she has many passions.
At BE-EDGE, you can find Dana running the operations of all tools and platforms behind the scenes, as well as in all of our social media. Outside of BE-EDGE, you can find Dana detailing her latest travel on her travel blog www.detouringdana.com.
Dana is the daughter of Julia Ivy, and currently resides in San Diego, CA.
Yana is the operating wheelhouse behind all BE-EDGE operations in Eastern Europe. Currently residing in Belarus, Yana operates all activity for our Eastern European partners in Ukraine, Belarus, and Russia, to name a few.
Yana has many interests, and you can find her work on the www.be-edge.by website and on all BE-EDGE BY social media pages. Yana is the goddaughter of Julia Ivy, and currently resides in Minsk, Belarus.