Make Your East Boston Case


March 26-28, 2021

The Inspiration:

"Enabling our city to thrive over the coming generations and expanding access to opportunity requires innovative ideas and initiatives… As it has throughout its history, Boston will be a “City of Ideas,” generating creative responses to challenges. Imagine Boston 2030 draws from this history of leadership and ingenuity to invite Bostonians to shape our future."
Imagine Boston 2030

The Creators:

BE-EDGE is so excited to be bringing Julia Ivy’s method to life in a vibrant and dynamic environment like a Consult-a-thon. Our personal strategy instrument is designed for the synchronization of businesses and talents, with the four types of strategies at the forefront. The opportunity to adapt our tool in the effort to create connection in this  neighborhood is what we are passionate about. 

City of Boston New Urban Mechanics

The New Urban Mechanics office is taking on facilitating the connection between companies and millennials and hosting of the workshop.” Our office was formed in 2010 as the Mayor’s civic research and design team (one of the first in the nation). We explore and tackle experiments and prototypes that cover a range of topics. This includes everything from the future of mobility to City infrastructure to collective well-being.” ( City of Boston, New Urban Mechanics)


Our companies:

First Class Hair Salon & Blow Dry Bar by Maggie Lopez
Owner: Maggie Lopez
Cinderbella’s Eco Cleaning
Owner: Olivia Crumley
Owner: Javy Carabello
La Casa Del Pandebono
Owner: Fernando Rosas

Our Sponsors & Awards:

Goals and Impact

East Boston is a neighborhood of the City of Boston, defined by two factors:

Ethnic and Economic Diversity. East Boston has a distinct presence of the Latino community, which has established an ecosystem of local residents and immigrant-owned and ethnic local businesses. COVID  heavily hit East Boston and the Latino population. Ethnic businesses need to explore new business opportunities.

Proximity to City Center → Attractiveness for Millennials. East Boston attracts a constantly growing community of well-educated Millennials due to its proximity to the city center, public transportation, and scenic views. Millennials are the most educated while the least employed generation. Millennials are known for digital intelligence, design thinking, the multidimensional profile of professional skills and interests, and passion for diversity, equity, and impact. 

What's in it for participants?

LOCAL BUSINESSES get brainpower for recalibrating business strategy on how to strengthen competitiveness 

MILLENNIALS invest in crafting their personal strategy and edge for the industry of their choice. 

What's in it for the neighborhood and city?

For East Boston as NEIGHBORHOOD: Uniqueness and vibrancy

For the CITY OF BOSTON: The project directly contributes to the goal of “Enhance Neighborhoods”, indicated as one of the three areas of growth and enhancement. Specifically, the project contributes to the following: “Improvement of the public realm and contextually sensitive development, paired with anti-displacement policies, will improve neighborhood vitality, services, and affordability while affirming each neighborhood’s distinct identity” (page 24). The project will not only contribute to this effort but also provide a collection of inspirational real-life stories (cases)  about cooperation between ethnic communities and Millennials for a better Boston.

Process: Four Levels of Synchronization

The project is based on the BE-EDGE Method, developed by Dr. Julia Ivy.
It explores and pilots a solution for the question of “HOW TO SYNCHRONIZE the strong potentials of educated Millennials with the needs of ethnically rich communities“?