Make Your EAST BOSTON Case

Synchronizing Millennials and Ethnic Diversity for Post-Pandemic Recovery: The Case of East Boston

Inspired by

Imagine Boston 2030 (page 11): Enabling our city to thrive over the coming generations and expanding access to opportunity requires innovative ideas and initiatives… As it has throughout its history, Boston will be a “City of Ideas,” generating creative responses to challenges. Imagine Boston 2030 draws from this history of leadership and ingenuity to invite Bostonians to shape our future.



The City of Boston New Urban Mechanics office is taking on facilitating the connection between companies and millennials and hosting of the workshop.”Our office was formed in 2010 as the Mayor’s civic research and design team (one of the first in the nation). We explore and tackle experiments and prototypes that cover a range of topics. This includes everything from the future of mobility to City infrastructure to collective well-being.” ( City of Boston, New Urban Mechanics)


Goals and Expected Impact

East Boston is a neighborhood of the City of Boston, defined by two factors:

Ethnic and Economic Diversity. East Boston has a distinct presence of the Latino community, which has established an ecosystem of local residents and immigrant-owned and ethnic local businesses. COVID  heavily hit East Boston and the Latino population. Ethnic businesses need to explore new business opportunities.

Proximity to City Center → Attractiveness for Millennials. East Boston attracts a constantly growing community of well-educated Millennials due to its proximity to the city center, public transportation, and scenic views. Millennials are the most educated while the least employed generation. Millennials are known for digital intelligence, design thinking, the multidimensional profile of professional skills and interests, and passion for diversity, equity, and impact. 

The goals of the project:  Develop and test the instruments of synchronizing the passion and competencies of educated Millennials with the goal of competitiveness of ethnically rich neighborhoods.  “East Boston” is a pilot project. The project intends to become scalable for other communities.

Expected impact: There are benefits for each member of synchronization.

For participants: 

LOCAL BUSINESSES get brainpower for recalibrating business strategy on how to strengthen competitiveness 

MILLENNIALS invest in crafting their personal strategy and edge for the industry of their choice. 

For the larger society: 

For East Boston as NEIGHBORHOOD: Uniqueness and vibrancy

For the CITY OF BOSTON: The project directly contributes to the goal of “Enhance Neighborhoods”, indicated as one of the three areas of growth and enhancement. Specifically, the project contributes to the following: “Improvement of the public realm and contextually sensitive development, paired with anti-displacement policies, will improve neighborhood vitality, services, and affordability while affirming each neighborhood’s distinct identity” (page 24). The project will not only contribute to this effort but also provide a collection of inspirational real-life stories (cases)  about cooperation between ethnic communities and Millennials for a better Boston.


The project is based on the BE-EDGE Method, developed by Dr. Julia Ivy.
It will explore and pilot a solution for the question of “HOW TO SYNCHRONIZE the strong potentials of educated Millennials with the needs of ethnically rich communities“?

This overarching  question is specified with four questions:

WHY? Why would Millennials contribute to ethnically rich businesses\communities? Why would ethnic businesses participate?

HOW? How could Millennials understand/connect with specifics of ethnically rich businesses\communities? How would local businesses trust educated Millennials?

WHAT? What could Millennials contribute to ethnically rich businesses\communities through diversity and inclusion?

WHAT THEN? What will happen for Millennials IF they understand in-depth and contribute well to the ethnically rich businesses/communities? What will happen for local businesses that cooperated with educated Millennials?

The project applies the BE-EDGE method of “Making Your Case for Shaping Your Space” through the concept of synchronization of personal and competitive strategies through BE-EDGE actions. Millennials living in East Boston will be paired with East Boston local businesses to innovate solutions for COVID-19 recovery.


The BE-EDGE Process

The project follows the E-D-G-E = BE steps to ensure its scalability and synchronization of the involved parties.


Preparing for
the BE 
Goal: Setting the stage for an annual “Making Your East Boston Case” Competition and its role in crafting the “BE” edge for Millennials and for local businesses.


Elucidating the CORE  Goal: Finding an intersection between the multidimensional core of applicants, the needs of local organizations, and diversity

Action: Case Proposals

Developing TRUST Goal: Developing mutual understanding and rapport between a Millennial and local, ethnic business.

Action: Case writing and story-telling

Generating VALUE Goal: Consulting for problem-solving and design thinking for businesses’ competitiveness

Action: Case analysis, recommendations for the solution, and action plan.

Exciting the INDUSTRY Goal: Support volunteering Millennials in their “Make Your Case to Shape Your Space” endeavor.  

Action: Connecting projects with industry experts. Project presentations and publicity.

 BE: Boutique Employability Competitive edge for Millennials at the job market

Competitive edge for ethnic businesses

Implementation timeframe: January – April 2021

Follow up: A Collection of stories about Millennials, their multidimensional talents, and their drive for making an impact through diversity. 

Application Form for Millennials    

Application Form for Businesses