I was thinking about my capstone course at Northeastern University a couple of days ago and thought of you. I really enjoyed your class and I remember mentioning that I wanted to go to Columbia University in my final "personal strategy" assignment. Thank you for making us do this "professional core" exercise and developing a case for GM Développement: Inc. It was an important factor in helping me visualizing getting in Columbia and graduating with my master's in Real Estate Development from there. Thank you again, Dr. Julia!
Josephine / “GM Développement: Inc.: A Partnership of Love and Business” Case
The Consulting Case in my Capstone course ended up being relevant in ways I didn’t expect. Working through this case brought attention to a different way I want to look at my future. I have always felt that by not fully understanding what I want to do with my career, I wasn’t able to make strides until I figured it out. This project showed me there are far more aspects to success then a defined vision. I understand now that an emergent strategy can truly set me up for success through analyzing my core competencies like we did with the consulting case. In addition, our topic was very relevant to the industry I am going into. Working with a distribution company and analyzing supply chain efficiency in a company will be part of my career moving forward.
Jessi / “Brewery Distributing” Case
AYUDA is an organization I care deeply about. I think it is a necessary resource for diabetes communities who have limited access to knowledge about how to live with the condition and how to manage their life in a healthy way. I really feel strongly about wanting to enact positive change in the world, and I feel as though this organization works to do just that. Working on the case for this organization gave me the opportunity to get an inside look on how nonprofits operate as well as the challenges they face in their work. I learned a lot about the industry they operate in and if I choose to work in the non-profit sphere, this information will be extremely valuable.
I feel that this project was an important part of my journey in becoming a global manager. Having the skills to create a consultancy report such as the one we worked this semester is essential for understanding how to analyze different markets around the world while simultaneously understanding each area’s unique culture and customs. I learned so much about my organization as well as the two markets we studied extensively and will bring this knowledge with me into my future career. I am happy to have learned these various frameworks that I can use to breakdown various organizations and markets, and feel that these elements are some of the most important topics I have learned this entire semester
Hannah / “AYUDA” Consulting Case
On the BE-EDGE project investment to my personal capital:
While earning my graduate degree at Northeastern, I applied and expanded on my 5+ years of professional experience and growth within the field of Marketing. A crucial pillar of my learning experience, and what makes me the perfect candidate for my role in advertising can be attributed to a consulting case that myself and a group of colleagues completed for the software product LastPass, a password management and enterprise single-sign on solution. I played a key role in tailoring an international market entry strategy for LastPass, and due to the emphasis that needed to be placed on localizing a historically domestic product in a new foreign country, I am confident that I have the skills to work in a role that allows me to apply this same tenacious and thoughtful approach to advertising campaigns.
Ultimately, this class exceeded my expectations for how I personally wanted to use what I learned to help my career. It helped me become more confident in what I eventually want to do with my career, which is to tailor informed marketing campaigns for different brands and companies domestic or international.
John / “LastPass” Consulting Case
The case analysis of Cofem, S.A. to determine the next market for entry really provided the practical focus and basis to catapult my novice interest into a realistic venture. The whole process of implementing appropriate analysis and perspective really hit me as we worked towards the implementation method for the case. It became REAL! It was that moment that concepts became reality for me, which further increased my interest.
The dilemma is determining what the current need is, when to act, how to do it, but most importantly are you ready and can you fill the need. Realism is important. Growth and success aren’t guaranteed. But having the courage and resolve to dig deeper, self-reflect, practically analyze, and make an initial move is what it takes to start something special. If nothing else, I realize this initial exposure is a start but there is much more to learn, experiment and apply. I’ve got to put myself into organizations and situations that provide the avenues for continued exposure. Looking forward to continuing that journey.
Jeff / “Cofem, S.A.” Consulting Case
The consulting project was yet another way for me to get a hands-on experience of applying the concepts I have learned, especially considering my group chose to explore a very close family friend’s company. This meant that I was responsible for gathering the necessary data from my connection and I had a large role of responsibility for the project. This alone taught me how to properly communicate with high-level executives of a company, despite me knowing the said person for my entire life and being as close as family.
It really showed me how the business world operates outside of class and the knowledge I had learned in class helped me outline the project in greater detail and it gave me a solid foundation to pitch the project from. By the end of the project, I really felt as though I worked for a consulting company on this project. Ultimately, I felt that the project was a great way to demonstrate the importance that all the little, minute details that we explored in class and that all of the little things must be accounted for in order to successfully evaluate the “going global” decision. In my future, I can see myself referencing this project.
Nicholas / “Threshold.world” Consulting Case
The case writing competition was a very rewarding experience, not just for me, but for those who were involved in the case itself. When we look at an organization on the outside, we actually have no clue of what devious behaviors may lurk on the inside from the perspective as an employee. As a future entrepreneur and CEO, I have learned to never dismiss my employees’ concerns. I believe that the "Making Your Case" experience with Dr. Ivy has allowed me to grow professionally and personally and has given me technical writing skills that will become sharper with time. From here, I will be starting my own corporation 4Q2015. I also want to become a business consultant to Disabled Veterans, like myself, who want to start and grow a business but don’t know how. I would also help existing businesses succeed by isolating organizational issues that may cause dysfunctional conflict.
Edward / “Genesis HealthCare LaPlata” Case
The space I envision for myself in the global market is in a Corporate Social Responsibility (CSR) department for a large scale company to make positive, sustainable changes in the large scale. The AYUDA case was an excellent opportunity for me to dive into something that I care about and genuinely try to help an organization that helps others. AYUDA operates in the non-profit space which I am very much interested in. Although healthcare is not a particular field of interest for me, they are contributing to the greater good.
I wanted to really understand the issues that those that are in the company face in order to properly come to a recommendation that would actually be viable. One of the most important aspects of being a consultant and a leader is to also be a listener. In the effort to generate value, I did a deep dive of secondary research into the markets of Argentina and Mexico to see if these would be viable options for AYUDA’s next markets. It was important for me to make sure that I give recommendations that were based on supported logic.
This project was a perfect example of how I can apply my international business knowledge to organizations that are trying to do work that results in a positive impact on the world. Going forward, I will be able to show potential employers that I have the know-how and skill to be able to do research and recommend strategy backed by this research.
Joshua / “AYUDA” Consulting Case
The consulting case was an opportunity for me to “test drive” my personal vision, mission, and self-analysis. It was a chance for me to evaluate whether my expected life path makes sense based on my capabilities. Working with management and having full control over the project with my group members helped me find my personal focus on the project and voice in the report. The experience of working on such a report has improved my understanding of the process, it has added to my portfolio, and I would feel comfortable reaching to our company contacts for references.
Andrew / “Cook Lumber” Case
Regarding the semester market entry consulting project, I found the experience to be quite unique because I have never been required to conduct a research project before, no less one that involves working with a real company and providing genuine recommendations for its operations and business model.
Besides the fact that I was able to apply information that I learned in the class and gained an understanding of how grueling collaboration can be at times in the workplace, I also enhanced my social and professional capital by learning how to apply my acquired knowledge to a realistic business setting, communicate effectively in a business context, and present a convincing analysis for a dilemma faced by a business.
I plan to utilize this capital by fostering relationships with as many people as possible in a working environment, communicating consistently with those in command, and offering a critical global-minded perspective when dealing with large-scale issues. I hope to implement these skills in my repertoire in order to pursue a successful career in the business sector, and I plan to further investigate world business affairs as well as experiment with my newly acquired competencies in future courses at Northeastern that require realistic evaluations rather than hypothetical solutions.
Joshua / “Threshold.world” Consulting Case