By Chaewon Jung
April 28, 2021
Throughout my business undergraduate program at Northeastern University, a concept that was often mentioned was that of competitive advantage — specifically its importance in business success . Competitive advantage, as defined by the Corporate Finance Institute, is an attribute or trait that allows a company to distinguish itself from and outperform its competitors. Especially in the marketing program, it was emphasized in every course that a company needs a strong competitive advantage in order to gain market share and prove itself successful.